For a while now I’ve been writing about collecting and displaying data unique to a client in Sitecore’s Experience Profile. What went hand in hand with that is the use of Sitecore Goals and Outcomes – giving a business value, sometimes monetary, to actions performed on the site. The Experience Profile currently shows the goals for each Contact.
However, beyond the goal being registered we don’t know the context in which the goal was met. Wouldn’t it be great if we knew WHAT was added to the basket when the ‘Add to Basket’ goal was registered?