It’s a new year! And fresh from a short break from the blog, to focus on presenting at the xDB training course in New Orleans and Sitecore User Group in Cardiff, I’m back. So let’s get to it!
I talk a lot about the value of extending xDB to store data relevant to the client and how to surface that data for Content Editors to use. I now want to cover how to use that data on a grand scale. From accessing that data for all your contacts in a performant way. Then using that data to create lists of similar contacts based on their interactions. Finally allowing you to target groups of individuals with relevant email communications, via EXM, or synchronize with a CRM (more on that in a future blog).
Sitecore Personalization – Dynamic functionality
In past Quick Start Guides I covered how to get Sitecore Personalization working and how to create dynamic content. This post will outline how to dynamically swap-out components and how Visitor Tags and .NET roles of users can be used to automatically show functionality and content most suited to them.
Sitecore Personalisation – Automatically changing content
In the previous post I covered how to get personalization working correctly for your site. Now its time to start doing something exciting.
With Personalization working the next step is to structure your content so that it is in the form of reusable blocks and develop Sitecore sublayouts to dynamically display these blocks of content.
In this post I’ll go over the basics to achieve this and get you giving personalised experiences like a pro.