Display the Context of a Sitecore Goal in the Experience Profile

For a while now I’ve been writing about collecting and displaying data unique to a client in Sitecore’s Experience Profile. What went hand in hand with that is the use of Sitecore Goals and Outcomes – giving a business value, sometimes monetary, to actions performed on the site. The Experience Profile currently shows the goals for each Contact.

However, beyond the goal being registered we don’t know the context in which the goal was met. Wouldn’t it be great if we knew WHAT was added to the basket when the ‘Add to Basket’ goal was registered?

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Extending Sitecore’s Experience Profile – The Pipelines

Part 1 – ExperienceProfileContactViews Pipeline

I’ve been writing this series on Sitecore xDB, Contacts and the Experience Profile for a while now. I’ve been covering how to identify Contacts for Sitecore’s Experience Database (xDB) and how to extend xDB so it can hold custom data.

This time I’m going to explain how to surface that useful BIG DATA you extended xDB to hold so that it is accessible to Content Editors. This is a large topic so I’ll be splitting it between two posts, this first part will focus on the ExperienceProfileContactViewsPipeline which retrieves the data in a format that the Experience Profile can use.

It’s worth noting that I figured most of this out by just jumping into it, decompiling code and a reasonable amount trial and error. Just take that into consideration 🙂

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